Diary of an Honest Mom is led by Libby Ward, a digital creator, speaker and mental health advocate with a community of over 1.5M on social media. She has a deep commitment to changing the motherhood narrative and breaking cycles of trauma with her perspective changing stories.
In 2022, Libby launched her 1st guided journal, The Honest Mom Journal on Amazon.
Services
Digital Marketing Strategy
Email Marketing
SEO Blogging
Digital PR
+2K
Journal copies sold in 1 month
+3K
New email subscribers
45.5%
Campaign email open rate, far exceeding industry averages
Connect
53.5%
Total conversion rate from all campaign tactics
Strategy
Alex&Co played a supporting role in the journal launch to coordinate effective tactical timing, a multichannel marketing plan and assist in optimizing the reach and conversion of Libby’s email marketing.
Through a well-timed pre-holiday launch, Libby delivered a stream of strategic content through her platform to inspire and incentivize her followers to purchase her new journal. She smartly promoted the journal through fellow digital creators and influential accounts and together we executed an email marketing sequence to reach out personally to her subscribers.
The Result
By promising to release the journal first to her subscribers, Libby successfully increased her subscriber base by the thousands.
Her multi-channel approach to marketing and ability to create a lead funnel from follower to fan enabled Libby to quickly achieve thousands of sales in just weeks.
Insights
By promising and following through on rewarding email subscribers with early access and discounts to exclusive offers, brands can grow and nurture their lists effectively.
When working with digital creators who are incredibly talented at what they do, know when to stay in your lane and support them through optimization tactics vs. content creation.